Cloud-Native Sitecore Solution with out-of-the-box Next.js support

Published on : October 16, 2025

Sitecore has evolved into a cloud-native digital experience platform that enables faster deployment, scalability, and composability. The modern Sitecore ecosystem now supports Next.js out of the box, allowing developers to build headless, high-performing websites seamlessly integrated with Sitecore’s content and personalization engines. This architecture leverages Sitecore XM Cloud, which delivers Sitecore’s experience management capabilities fully managed on the cloud. The combination of XM Cloud + Next.js forms a robust foundation for enterprises to deliver composable, scalable, and future-ready digital solutions.

FeatureDescription
PlatformSitecore XM Cloud – Sitecore’s fully cloud-native, SaaS-based headless CMS.
Frontend FrameworkNext.js (React-based) – Supported out of the box for rendering Sitecore components and pages.
DeploymentManaged via Vercel, Azure Static Web Apps, or Netlify using headless APIs.
ArchitectureHeadless, Composable DXP – Content, personalization, and analytics decoupled from presentation.
Data LayerDelivered via Sitecore Experience Edge GraphQL API.
Content AuthoringRich authoring through Sitecore Pages (visual editor for Next.js components).

Key Components

ComponentPurposeTechnology
XM CloudCloud-native CMS backendSitecore SaaS
Experience EdgeGlobal CDN + GraphQL delivery APISitecore
Next.js AppFrontend rendering, static or dynamicReact + Next.js
Sitecore CLI / XM Cloud DeployContinuous integration & deploymentDevOps integration
Sitecore PagesVisual editing for headless componentsSitecore
Sitecore Personalize & CDPReal-time personalization & A/B testingComposable add-ons
AspectProsCons
PerformanceFast rendering via static generation and CDN; optimized for Core Web Vitals.Requires proper caching strategy to handle dynamic personalization.
ScalabilityAuto-scaled cloud-native backend and edge-based delivery.Limited customization compared to self-hosted XM.
DevelopmentNext.js supported out-of-the-box; developer-friendly React ecosystem.Learning curve for Sitecore’s new headless APIs and deployment tools.
IntegrationSeamless integration with Sitecore CDP, Personalize, and Send.Some legacy Sitecore modules not yet available for XM Cloud.
DeploymentSimplified CI/CD via XM Cloud Deploy and GitHub Actions.Full control over hosting environment not available.
  1. Create Sitecore XM Cloud environment → via Sitecore Cloud Portal.
  2. Bootstrap Next.js project using the official create-sitecore-jss template.
  3. Connect with Experience Edge GraphQL endpoint for headless data delivery.
  4. Deploy Next.js app on Vercel or Azure Static Web Apps.
  5. Enable visual editing via Sitecore Pages for content authors.
  6. Integrate personalization using Sitecore CDP and Personalize APIs.

 Sample Code Snippet

Key Takeaways

  • Next.js is officially supported by Sitecore XM Cloud, reducing setup complexity.
  • Sitecore Pages offers a visual authoring experience for React/Next.js components.
  • The Experience Edge API delivers high performance through a global CDN and GraphQL.
  • A fully composable architecture allows integrating other SaaS components like CDP, Send, and Personalize.
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