How Sitecore will address the Machine learning challenges This post deals with what machine learning and artificial intelligence are, including a primer of considerations for marketers, and the direction the technologies are headed. Sitecore’s Todd Mitchell talks about what powers machine learning for marketers, and what it will look like out in the wild. What marketers could do for a business using Machine Learning on their data? A: Sure. Marketers will have access to deeper insights and greater speed than ever before. Airlines are a great example—there’s a lot of data, lots of competition, lots of business partnerships with verticals like hotels and car rental. Tons of places for machine learning to discover value and make an automated response. Just look at what the airline knows about your purchase decisions:…