{"id":91,"date":"2017-05-22T07:12:49","date_gmt":"2017-05-22T07:12:49","guid":{"rendered":"http:\/\/www.skybridgeinfotech.com\/blog\/?p=91"},"modified":"2024-11-13T07:01:01","modified_gmt":"2024-11-13T07:01:01","slug":"sitecore-commerce-evaluated-in-the-forrester-wave","status":"publish","type":"post","link":"https:\/\/www.skybridgeinfotech.com\/blog\/sitecore-commerce-evaluated-in-the-forrester-wave\/","title":{"rendered":"Sitecore Commerce evaluated in the Forrester Wave"},"content":{"rendered":"<p><strong>Sitecore Commerce<\/strong> and content are merging. They\u2019ll never be the same thing, but they\u2019ll never again be siloed separately, either. Several years ago, Sitecore saw the need to link the marketing experience and the commerce experience because, for the customer, it\u2019s one experience and entered the marketplace for commerce solutions in 2014 and believe that our efforts\u2014and the philosophy behind them\u2014were validated in The Forrester Wave\u2122: B2C Commerce Suites, Q1 2017.<\/p>\n<p>It\u2019s important to provide some context as to how we got here. Sitecore has been a recognized leader in the content management space for many years. Even before analysts were writing reports about the necessary integration of content and commerce, we were living it through our customers!<\/p>\n<ul>\n<li>\n<h3><strong>The start of our journey<\/strong>.<\/h3>\n<\/li>\n<\/ul>\n<p>Sitecore started its journey into the commerce space by offering SES \u2013 Sitecore Ecommerce Service. This front runner to our current Commerce Connect product enabled partners to expose Sitecore Commerce data from third-party systems in our content management solution and then moved forward with a select number of\u00a0\u00a0<strong><a href=\"http:\/\/www.skybridgeinfotech.com\/sitecore-certified-developer.html\" target=\"_blank\" rel=\"noopener\">Sitecore Commerce\u00a0technology partners<\/a> <\/strong>to help us better address the needs of our customers.<\/p>\n<ul>\n<li>\n<h3><strong>The Microsoft Commerce Server acquisition<\/strong>.<\/h3>\n<\/li>\n<\/ul>\n<p>Finally, in 2013, <strong>Sitecore Commerce\u00a0<\/strong>acquired what had formerly been known as Microsoft\u2019s enterprise-class e-commerce platform\u2014Microsoft Commerce Server. We spent the next couple of years improving the platform as well as planning our next big version.<\/p>\n<ul>\n<li>\n<h4><strong>We\u2019re serious. <\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>As of August 2017, <a href=\"http:\/\/www.skybridgeinfotech.com\/site-core.html\" target=\"_blank\" rel=\"noopener\"><strong>sitecore commerce<\/strong><\/a> technology partnerships will conclude and we firmly stand on our own two feet to address our customers\u2019 needs. We\u2019re here and we\u2019re serious.<\/p>\n<p>Since acquiring the commerce platform, we\u2019ve been asked to respond to various analyst evaluations. We\u2019ve typically declined as we wanted to take the necessary time to ensure we were ready to make our first entry into any official evaluation.<\/p>\n<h4><strong>As Forrester states:<\/strong><\/h4>\n<p>The B2C commerce suites market is growing because more eBusiness and channel strategy professionals see B2C commerce suites as a way to address their top challenges around driving digital commerce initiatives across touchpoints.<\/p>\n<p>In other words, we\u2019re no longer talking purely about managing commerce. We\u2019re talking about \u201cexperience management.\u201d<\/p>\n<h4><strong>Crafting the experience<\/strong><\/h4>\n<p>Marketers spend a lot of effort trying to manage the customer experience. We chart out the customer\u2019s theoretical journey and work to nurture them from one asset or idea to the next, in a chain meant to feed them right into the transactional side of our website. Marketers still struggle to provide the optimal level of personalization, because fast-rising consumer expectations constantly outstrip the latest technological advances we can muster.<\/p>\n<p>For the customer, your brand is one brand. The sum of all their experiences with your company amounts to a single score along a spectrum between \u201cLove them!\u201d and \u201cUgh. Forget it.\u201d<\/p>\n<h4><strong>Four things you cannot screw up<\/strong><\/h4>\n<p>High customer expectations necessarily translate to high expectations of the solutions behind your digital experience. Vendors, Forrester observes, must now deliver \u201cseamless and innovative customer experiences.\u201d Your vendors must provide solutions that support:<\/p>\n<ul>\n<li>Omni channel engagement<\/li>\n<li>Personalized digital commerce experiences<\/li>\n<li>Data-driven merchant tools that link personalization, content, and commerce<\/li>\n<li>Agility and speed to bring better experiences to market\u2014faster<\/li>\n<\/ul>\n<p>These areas of focus for commerce suites have always been a high priority of the Sitecore platform, and we\u2019re glad to see that analysts\u2014and the enterprises they survey\u2014are recognizing the need to consider the greater digital experience.<\/p>\n<p>Thanks to Wanda Cadigan., Thursday, May 18, 2017, Wanda Cadigan is Vice President of Commerce Sales at Sitecore. Source by <strong>Wanda Cadigan, <a href=\"http:\/\/www.skybridgeinfotech.com\/\" target=\"_blank\" rel=\"noopener\">Sitecore India<\/a>\u00a0 &#8211;\u00a0<\/strong>Thursday, May 18, 2017<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sitecore Commerce and content are merging. They\u2019ll never be the same thing, but they\u2019ll never again be siloed separately, either. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-details.php","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,30],"tags":[33,53,34,58,47,48,35,49,56,59],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Sitecore Commerce evaluated in the Forrester Wave - Skybridge<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.skybridgeinfotech.com\/blog\/sitecore-commerce-evaluated-in-the-forrester-wave\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Sitecore Commerce evaluated in the Forrester Wave - Skybridge\" \/>\r\n<meta property=\"og:description\" content=\"Sitecore Commerce and content are merging. 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