{"id":122,"date":"2017-08-18T11:12:33","date_gmt":"2017-08-18T11:12:33","guid":{"rendered":"http:\/\/www.skybridgeinfotech.com\/blog\/?p=122"},"modified":"2025-01-03T18:36:27","modified_gmt":"2025-01-03T18:36:27","slug":"creating-personalized-customer-journeys-for-your-most-important-user-segments","status":"publish","type":"post","link":"https:\/\/www.skybridgeinfotech.com\/blog\/creating-personalized-customer-journeys-for-your-most-important-user-segments\/","title":{"rendered":"Creating personalized customer journeys for your most important user segments &#8211; Sitecore Offshore Development"},"content":{"rendered":"<h2>Creating personalized customer journeys for your most important user segments &#8211; Sitecore Offshore Development<\/h2>\n<p>Sitecore offshore Development journeys, A contextual customer experience starts with an approach anchored in targeting customer segments and guiding them through relevant customer journeys. What distinguishes the pacesetters is their ability to prioritize which customer segments are the strategic drivers of the business; craft experiences tailored for these segments; and align content to the decision stages in their priority segments\u2019 journeys. With the following methodology, any organization can achieve pacesetter advantage.<\/p>\n<p><strong>It starts with identifying your most important customer types<\/strong><\/p>\n<p>All customers are not the same. Customers classify into groups. Some groups are more important to your business than others. The question is how to accurately select, segment, and prioritize these customer groups.<\/p>\n<p>A segment is a group of visitors who share similar characteristics and have been determined to benefit from the same experience. Segments can be defined by, for example:<\/p>\n<p>Audience types<\/p>\n<ul>\n<li>Stage in journey<\/li>\n<li>Product\/Service categories<\/li>\n<li>Industries<\/li>\n<li>Personas<\/li>\n<\/ul>\n<p>In <strong>Sitecore Development<\/strong>, you can use explicit data to target specific content to specific groups of visitors, providing a more relevant, personalized, and contextual experience.<\/p>\n<p>Examples of visitor segments using explicit identifiers:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-123 aligncenter\" src=\"http:\/\/www.skybridgeinfotech.com\/blog\/wp-content\/uploads\/2017\/08\/Visitor-Segments.png\" alt=\"\" width=\"405\" height=\"393\" \/><\/p>\n<p>To prioritize customer segments and focus initial personalization efforts on your most valuable visitors, use the PIE criteria. PIE stands for <strong>Potential, Importance<\/strong>, and <strong>Ease<\/strong>.<\/p>\n<p>Potential is both the potential to increase visitor engagement by personalizing the experience, and the potential ROI of doing so<\/p>\n<ul>\n<li>Importance is the number of contacts in the segment<\/li>\n<li>Ease is how easily you can identify a visitor as belonging to a certain segment<\/li>\n<\/ul>\n<p>We recommend that you start with segments that have the most potential (business value) and importance (size); then you can move on to focus on those that have lower importance but high potential (business value).<\/p>\n<h3><strong>Mapping your customers\u2019 journeys &#8211;\u00a0Sitecore offshore development<\/strong><\/h3>\n<p>A customer journey is the complete series of experiences that customers go through during their lifecycle and includes all of their interactions with your brand and organization. Today, customers are in control and progress through their engagement with your brand on their own terms; however, there are similarities in how segments engage through their journey.<\/p>\n<p>It\u2019s important to understand each stage of the customer journey so you can evaluate whether you engage them in the right channel for that stage, with the right message and content.<\/p>\n<p>Here\u2019s an example of a customer journey:<\/p>\n<p>Customer journey image &#8211;\u00a0Sitecore offshore development<\/p>\n<p>How should you map your customer segments\u2019 journeys? Create a cross-organizational team of people representing the touchpoints between your customers and your brand. Run an exercise where the team uses sticky notes to map and detail the following for each identified segment:<\/p>\n<ol>\n<li>Steps in the customer journey<\/li>\n<li>Definitions of each step in the journey<\/li>\n<li>Customer touchpoints for each stage<\/li>\n<li>Key customer activities in each step<\/li>\n<\/ol>\n<p>Then, use these insights to create a table that details the following for each step in the customer segment journey:<\/p>\n<ul>\n<li>Stage<\/li>\n<li>Description of the stage<\/li>\n<li>Touchpoints\/channels of engagement<\/li>\n<li>Customer activities\/actions in that stage<\/li>\n<\/ul>\n<p>Here\u2019s an example:<\/p>\n<p>With this clear understanding of your visitors, you are ready to create a Digital Relevancy Map for each of your segments.<\/p>\n<h4><strong>Create a Digital Relevancy Map for each segment &#8211; Sitecore offshore development<\/strong><\/h4>\n<p>A Digital Relevancy Map (DRM) is a planning framework that captures the content and functionality that\u2019s optimal for your major segments at each stage in their journey. A DRM helps ensure you have the right content in the right channels to engage and nurture prospects or customers toward your business objectives (e.g., becoming a customer or advocate). A DRM provides a focused content guide for leveraging Sitecore\u2019s rules-based and machine learning predictive personalization.<\/p>\n<p>A basic DRM has the following format:<\/p>\n<p><strong>Evaluating, matching, and mapping your content to your DRMs<\/strong><\/p>\n<p>Having defined Digital Relevancy Maps as a roadmap to guide the creation of a contextual customer experience,\u00a0 you can now evaluate your existing content, understanding concretely if or how each asset or call to action aligns with your defined journey stages and visitor intentions. This exercise enables you to quickly spot areas requiring new targeted content, or content you no longer need to produce or maintain.<\/p>\n<p>An effective way to to do this is to create a \u201cContent\u201d spreadsheet for each DRM. Create a row for each of your existing content assets. Create a column for each of the journey stages of your DRM. Refer to the goals\/CTAs you defined in your DRM and refer to the content needs you outlined. For each of your current content assets, evaluate whether or not they apply or align with any of the journey stages or content needs. This will help you better use current content and understand which content assets are not relevant to your priority segments.<\/p>\n<h5><strong>Putting it all together &#8211; Sitecore offshore development<\/strong><\/h5>\n<p>With a clear understanding of how your priority segments are, the stages of their journey, their intentions, appropriate calls to action, and a mapping of relevant content, you are ready to better leverage the <strong>Sitecore Development<\/strong> Experience Platform to deliver highly personalized and relevant experiences, with clear measures of performance and business impact, to both \u00a0prospects and customers.<strong>\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.skybridgeinfotech.com\/\" target=\"_blank\" rel=\"noopener\"><strong>SkyBridge Infotech<\/strong><\/a> is a certified <a href=\"http:\/\/www.skybridgeinfotech.com\/sitecore-certified-developer.html\" target=\"_blank\" rel=\"noopener\"><strong><em>Offshore Sitecore development agency<\/em><\/strong><\/a>, who also specialize in Sitecore CMS, Sitecore Commerce, &amp; Sitecore consultancy. We build Ecommerce websites and mobile apps.<\/p>\n<p>Source by Sitecore Development<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating personalized customer journeys for your most important user segments &#8211; Sitecore Offshore Development Sitecore offshore Development journeys, A contextual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-details.php","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,30],"tags":[79,80,81,82,83,33,62,84,85,47,48],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Creating personalized customer journeys for your most important user segments - Sitecore Offshore Development - Skybridge<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.skybridgeinfotech.com\/blog\/creating-personalized-customer-journeys-for-your-most-important-user-segments\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Creating personalized customer journeys for your most important user segments - Sitecore Offshore Development - Skybridge\" \/>\r\n<meta property=\"og:description\" content=\"Creating personalized customer journeys for your most important user segments &#8211; 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