{"id":116,"date":"2018-06-05T09:20:54","date_gmt":"2018-06-05T09:20:54","guid":{"rendered":"http:\/\/www.skybridgeinfotech.com\/blog\/?p=116"},"modified":"2024-11-13T06:47:41","modified_gmt":"2024-11-13T06:47:41","slug":"how-sitecore-technology-plays-so-well-with-others","status":"publish","type":"post","link":"https:\/\/www.skybridgeinfotech.com\/blog\/how-sitecore-technology-plays-so-well-with-others\/","title":{"rendered":"How Sitecore technology plays so well with others"},"content":{"rendered":"<h2>How Sitecore technology plays so well with others.<\/h2>\n<p>At SkyBridge Sitecore, we strive to make it as easy as possible to integrate external systems and data with our technology. Having APIs that allow developers to interact with the various Sitecore services\u2014like content management, personalization, tracking, or analytics\u2014is a critical piece of the integration puzzle. But having APIs only makes integration possible. It doesn\u2019t make it easy.<\/p>\n<p>Sitecore Data Exchange Framework (DEF) is a fully supported module that makes it easier to build custom connectors for Sitecore products. It provides a standardized design that accomplishes several things:<\/p>\n<ul>\n<li>reduces the amount of work you need to do to design new connectors, ensures new connectors are compatible with existing connectors, and allows you to define much of the integration logic through configuration rather than through code.<\/li>\n<\/ul>\n<p>You may have read about Sitecore\u2019s strengths and cautions, which mentioned DEF, in the <strong>2017 Gartner Magic Quadrant for Web Content Management<\/strong>. DEF facilitates the transfer of data between third-party content, analytics, and other data sources with the Sitecore Experience Platform. This blog explains how that works, and how developers can use DEF to ensure integration between Sitecore and other systems.<\/p>\n<p><strong>Anatomy of a connector<\/strong><\/p>\n<p>To understand why DEF matters, let\u2019s consider an example. Imagine you want to use data from your organization\u2019s home-grown CRM to personalize a landing page you\u2019ve created. That landing page is part of a campaign targeting customers who dialed your call center during the last month.<\/p>\n<p><strong>The connector must support the following:<\/strong><\/p>\n<ol>\n<li>Read data from the CRM<\/li>\n<li>Map data from the CRM to the Sitecore\u00ae Experience Database\u2122 (xDB)<\/li>\n<li>Write the mapped data to xDB<\/li>\n<\/ol>\n<p>There\u2019s no getting around #1. You have to write the code to do this. But what about #2 and #3? These are very common requirements for connectors. You shouldn\u2019t have to write a lot of code for those requirements, because someone else has almost certainly already written it. And even if you aren\u2019t daunted by the idea of having to build #2 and #3, there are good reasons not to. Do you really want to be responsible for keeping those components up-to-date? When a new version of Sitecore Technology is released, do you want to figure out the breaking changes and how to accommodate them?<\/p>\n<p>This, in a nutshell, is what DEF does. It isolates the parts of a connector that are truly unique to that connector from the parts that are shared with other connectors. Sitecore Technology has already built the components that handle #2 and #3. You as a developer only need to build the components that support #1.<\/p>\n<p><strong>Extract, transform, and load<\/strong><\/p>\n<p>If you have experience with system or data integration, you may be thinking \u201cthis sounds like an ETL tool.\u201d You would be right. DEF is an ETL tool for Sitecore.<\/p>\n<p>If you aren\u2019t familiar with ETL, it stands for\u00a0<em>extract<\/em>,\u00a0<em>transform<\/em>, and\u00a0<em>load<\/em>. \u201cExtract\u201d is reading data from a source system. \u201cTransform\u201d is converting data from its original format into a format that is compatible with a target system. \u201cLoad\u201d is writing the transformed data to the target system.<\/p>\n<p>We are not reinventing the wheel here. We have built a product based on a data integration strategy that has been successfully used for many years, but did it in a way that fits naturally in the Sitecore ecosystem.<\/p>\n<p><strong>Providers and connectors<\/strong><\/p>\n<p>Providers are the basic building blocks for DEF. A provider represents the ability to interact with a specific system. Sitecore has created a provider for interacting with Sitecore Technology. For example, it lets you interact with content in a Sitecore database and with contacts in xDB. Sitecore also has created a provider for interacting with Microsoft Dynamics. (And we have more providers coming soon.)<\/p>\n<p>These providers are used to build connectors. For example, our connector for Microsoft Dynamics uses the DEF providers for Dynamics and Sitecore in order to enable bidirectional data synchronization.<\/p>\n<p>However, it is important to understand that a connector is more than just its providers. The provider gives you the ability to read contacts from your CRM. The connector gives you the ability to synchronize contacts from your CRM with contacts in xDB. The provider gives you the ability to create a campaign response in your CRM. The connector gives you the ability to use the visitor\u2019s behavior on your website to determine the most appropriate kind of campaign response to create in your CRM.<\/p>\n<p><strong>Compatibility<\/strong><\/p>\n<p>DEF simplifies the process of building connectors by ensuring providers are compatible with one another.<\/p>\n<p>Providers are never dependent on one another. The DEF provider for Sitecore is a stand-alone component. It focuses on providing read and write access to Sitecore databases. The DEF provider for Dynamics is also a stand-alone component. It does not depend on the DEF provider for Sitecore to work.<\/p>\n<p>Since both of these providers are built for DEF, they are compatible with each other. A connector can use components from the <a href=\"http:\/\/www.skybridgeinfotech.com\/sitecore-certified-developer.html\"><strong>Sitecore provider<\/strong><\/a> and the Dynamics provider. In fact, this is exactly what a connector should do. In the future, you can add new providers to your Sitecore environment, and those will be compatible as well.<\/p>\n<p><strong>Configuration vs. coding<\/strong><\/p>\n<p><a href=\"http:\/\/www.skybridgeinfotech.com\/site-core.html\"><strong>Sitecore Technology<\/strong><\/a> has long used the concept of pipelines to implement business logic. If you aren\u2019t familiar with pipelines, it helps to understand that a pipeline represents a task or a process. Examples include \u201cpublish page,\u201d \u201ctranslate content,\u201d or \u201cadd product to cart.\u201d<\/p>\n<p>In many systems, these things correspond to APIs. For example, there\u2019s an API to publish a page where you identify the page to publish and the system will publish the page.<\/p>\n<p>And many products allow you to replace the logic used when that API is called. This is basic extensibility. You can completely replace the existing logic. Or you can add logic to run before the existing logic, and logic to run after the existing logic runs.<\/p>\n<p>Pipelines offer something much more flexible and powerful. In a pipeline, the logic is represented by individual steps. Steps can be added, removed, reordered, enabled, and disabled though configuration. No code changes are needed. This adds an extra layer of control and transparency that is very useful when trying to connect systems that vary widely and may be extensively customized.<\/p>\n<p><strong>Eyes wide open<\/strong><\/p>\n<p>System and data integration are complicated. I don\u2019t want to give the impression that DEF makes integration easy. It doesn\u2019t. But, as we believe\u00a0<strong>Gartner\u2019s report acknowledges<\/strong>, it definitely makes it easier than it was before, by providing structure, consistency, and reusability.<\/p>\n<h3><strong><em>How Sitecore technology plays so well with others &#8211; <a href=\"http:\/\/www.skybridgeinfotech.com\/\">SkyBridge Infotech<\/a><\/em><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>How Sitecore technology plays so well with others. At SkyBridge Sitecore, we strive to make it as easy as possible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-details.php","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,30],"tags":[155,156,157,158,159,160,161,162,163,164,165,166,167],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How Sitecore technology plays so well with others - Skybridge<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.skybridgeinfotech.com\/blog\/how-sitecore-technology-plays-so-well-with-others\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Sitecore technology plays so well with others - Skybridge\" \/>\r\n<meta property=\"og:description\" content=\"How Sitecore technology plays so well with others. 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