The 4 Cs of Digital Disruption – Digital Marketing Agency

Digital Marketing
Driving your digital customer experience - Digital Marketing Agency Digital Marketing Agency, In the last several years, the importance of the customer experience has taken the stage, and the digital customer experience is in the spotlight. The impact of the customer experience is so significant that organizations can no longer ignore or sideline it. Customer experience needs to be an integral part of any business strategy, whether customer- or employee-facing. There are several key areas to focus on when considering your digital customer experience. we call them the “4 Cs of Digital Disruption”—customer, content, context, and connectivity.  In this blog, we’ll walk you through all four. Customer - Digital Marketing Agency Digital Marketing Agency, Learn who your customers are by understanding what their needs are at each stage of the entire journey – not…
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Top 10 Strategies for Digital Marketing in 2017

Digital Marketing
Top 10 Strategies for Digital Marketing in 2017 2017 has achieved a blazing mid-point, while flagging the center in the vicinity of 2015 and the new decade, and denoting a reasonable uptick in a few patterns over all types of advertising including a couple of comparable ideas, for example, immediate substance and correspondence, computerized information, and a general fascination towards white cap SEO Administrations, rather than less powerful messy traps. Private company Transparency - Digital Marketing Organizations that are straightforward about how they work, who they speak to and how they make their items or potentially benefits work will pull in more clients. Purchaser Involved Marketing Likewise, there will be a stamped move towards including buyers not simply in showcasing, but rather even in item outline and different recommendations. Clients…
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How to Prevent Redesign Excitement Distraction Disorder (REDD)

Sitecore
Sitecore Solution Partners provide thought leadership and a vision for creating great digital experiences. Redesign Excitement Distraction Disorder (REDD) may not be recognized by clinical professionals, but it’s a real thing. And anyone who has worked on a website redesign or redevelopment can easily spot the symptoms. It starts with enthusiasm and excitement about the possibilities for what’s to come. It’s then followed by a need to air all grievances and frustrations with the current system in place; and lastly, a feeling of anxiety as the final deadline approaches. In addition, throughout the entire process, there is a consistent feeling of a need for new and more content which often contributes to anxiety and a feeling of being overwhelmed. With all the commotion and excitement surrounding such a large undertaking…
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How Sitecore will address the Machine learning challenges

Sitecore
How Sitecore will address the Machine learning challenges This post deals with what machine learning and artificial intelligence are, including a primer of considerations for marketers, and the direction the technologies are headed. Sitecore’s Todd Mitchell talks about what powers machine learning for marketers, and what it will look like out in the wild. What marketers could do for a business using Machine Learning on their data? A: Sure. Marketers will have access to deeper insights and greater speed than ever before. Airlines are a great example—there’s a lot of data, lots of competition, lots of business partnerships with verticals like hotels and car rental. Tons of places for machine learning to discover value and make an automated response. Just look at what the airline knows about your purchase decisions:…
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Sitecore Commerce evaluated in the Forrester Wave

Sitecore
Sitecore Commerce evaluated in the Forrester Wave™: B2C Commerce Suites, Q1 2017 Sitecore Commerce and content are merging. They’ll never be the same thing, but they’ll never again be siloed separately, either. Several years ago, Sitecore saw the need to link the marketing experience and the commerce experience because, for the customer, it’s one experience and entered the marketplace for commerce solutions in 2014 and believe that our efforts—and the philosophy behind them—were validated in The Forrester Wave™: B2C Commerce Suites, Q1 2017. It’s important to provide some context as to how we got here. Sitecore has been a recognized leader in the content management space for many years. Even before analysts were writing reports about the necessary integration of content and commerce, we were living it through our customers!…
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